Mayavé Jewellery Debuts in Noida with Design-Led Lab-Grown Diamond Concept

Mayavé Jewellery has made its debut in the Indian retail landscape with the opening of its new store in Noida, Uttar Pradesh, on August 17, 2026. This launch introduces a unique retail concept that moves away from traditional jewellery store aesthetics, focusing instead on a design-led approach, technical craftsmanship, and personalized customer experiences. The store's interiors, characterized by deep Mayavé red walls, sculptural display niches, and an open layout, aim to create an elevated and immersive luxury setting. The core offering of Mayavé Jewellery centers on IGI-certified lab-grown diamonds, presented across a wide array of designs including engagement rings, layered necklaces, statement pieces, tennis bracelets, and occasion jewellery. These pieces are crafted in 9kt and 18kt yellow, white, and rose gold. The brand has collaborated with Italian designer Massimiliano Bonoli, who has developed exclusive collections such as 'Birds of Glory,' 'Sakura,' and 'Seamless Symphony,' which feature interconnected diamond settings and patented locking systems. This emphasis on technical precision and innovative design differentiates Mayavé in the growing lab-grown diamond market. Dravya Dholakia, Founder of Mayavé Jewellery, articulated the brand's vision to create jewellery that is relevant to modern consumers, balancing craftsmanship, emotion, and longevity. The brand also integrates sustainable practices into its production, utilizing recycled gold, solar-powered manufacturing, and recycled water systems. With its Noida opening, Mayavé plans for further expansion across India, aiming to build a design-led proposition for a new generation of jewellery enthusiasts.