Samsung Opens Permanent Built-In Appliance Showroom in Löhne, Germany for European Expansion

Samsung Electronics officially announced the opening of a new permanent built-in appliance showroom in Löhne, Germany, on September 21, 2026, as part of its strategic commitment to expand its presence across the European home appliance market. Situated on the ground floor of the Kitchen Center Löhne, an established exhibition complex for Europe's leading kitchen industry brands, the facility spans nearly 480 square meters. The showroom will serve a dual purpose: acting as Samsung's main exhibition space during Küchenmeile A30—one of Europe's premier B2B kitchen trade fairs attracting over 25,000 visitors annually—and providing year-round access for kitchen retailers, planners, buyers, and commercial partners. The permanent center displays Samsung's latest portfolio of premium built-in appliances, including Bespoke AI dishwashers, extractor induction hobs, and fully integrated smart kitchen ecosystems connected through SmartThings. Company executives highlighted that establishing a dedicated physical footprint in Germany's traditional kitchen industry heartland will enable Samsung to strengthen collaboration with European retail partners, offer continuous product training, and showcase human-centered kitchen innovations directly to industry stakeholders.