Apple Confirms 'Surprise and Shine' Keynote for September 9 to Debut Next-Gen iPhones and Foldable Tech

Apple has officially announced its major autumn hardware launch event, scheduled for September 9, 2026, at the Steve Jobs Theater in Apple Park, Cupertino. Carrying the official teaser phrase 'Surprise and Shine,' the keynote will be livestreamed globally across Apple's website, Apple TV app, and official YouTube channel. The event marks a significant milestone for the technology giant, as it represents the first major product launch led by John Ternus, who stepped into the CEO role on September 1 following Tim Cook's transition to Executive Chairman. Industry analysts and reports indicate that the centerpiece of the presentation will be the iPhone 18 Pro and iPhone 18 Pro Max, which are rumoured to feature next-generation A20 Pro processors built on an advanced 2-nanometre manufacturing process, along with upgraded camera hardware and a smaller Dynamic Island cutout. In addition, Apple is widely expected to unveil its long-rumoured first foldable device, potentially dubbed the iPhone Ultra, featuring a book-style folding screen designed to compete with premium foldable smartphones from rivals such as Samsung. Updated models for the Apple Watch Series 12 and Apple Watch Ultra 4 are also anticipated. For consumers and tech enthusiasts globally, the event signals a shift in Apple's product strategy towards high-end innovation and generative AI integrations.